As we previously reported, Michael Bloomberg’s Everytown group spent $700,000 on an ad campaign supporting Democratic candidate Dan Gecker, who is running for state senate. Now the Washington Post reveals a second, larger ad buy from Everytown—$1.5 million dedicated to capturing a second Commonwealth senate seat.
Both ad campaigns will attempt to galvanize voters by invoking tragedies that have occurred in the state. While Bloomberg and Everytown have massive coffers to empty on upcoming elections, American voters are not likely to accept an anti-gun platform that is far outside the mainstream.